behind the brand, Author at Behind The Brand

Jackie Appiah: How Ghana’s Screen Queen Built One of Africa’s Strongest Personal Brands

By Raymond Awiagah For many Africans, Jackie Appiah is known as an actress. But that description no longer tells the

By Raymond Awiagah In a contemporary world of today, convenience has become one of the most valuable commodities. Consumers want

By Raymond Awiagah Devtraco Plus: From Mining to Modern Homes At the recently concluded 19th edition of the West African

By Raymond Awiagah The Pelican Hotel: a growing wave of properties In the heart of Cantonments, one of Accra’s most

By Raymond Awiagah At a time when mining companies across Africa are under pressure to improve efficiency, recover more value

How Financial Institutions Are Competing to Power Ghana’s Industrial Future By Raymond Awiagah At WAMPEX, the Real Competition Wasn’t Machines

By Raymond Awiagah At the recent 19th edition of the West African Mining and Power Expo (WAMPEX) in Accra, one

By Raymond Awiagah For decades, Ghana’s mining industry has been dominated by multinational corporations with access to vast financial resources

By Raymond Awiagah When Saka Homes presented a GH¢18.7 million commitment towards the construction of a 250-bed dormitory facility at

By Raymond Awiagah A new digital governance hub in Accra signals Ghana’s shift toward data-driven leadership and continental influence Ghana